If you’ve been in the online space and listened to any number of content creators or marketers lately, you’ll have heard that niching down is an important aspect of your business. While it’s true that having a niche topic can make it easier to find and connect with your ideal client, it also has the unintended effect of narrowing your business scope drastically.
When you think about it, that’s not really how humans are made, right? We aren’t all one-dimensional! We have interests that extend beyond the niche we chose to start our businesses in.
The problem is that many platforms and softwares are made for one specific purpose which is great when that one specific purpose aligns perfectly with your current mission. The issue appears when you realize that your business or your passions are taking you in another direction or when you feel moved to pivot in your business.
This is where the single purpose platforms get a little hairy. It’s hard to pivot or expand your brand when your chosen system is intended to function, for example, as a course school only, in the case of Kajabi. When you find yourself wanting to do more, shift focus, or expand your brand, what you need is an integrated and all-in-one marketing ecosystem, like Social Fox, to support your varied passions.
This opens up a whole new world of automations, customer relationship management (CRM) tools, and consolidates your marketing efforts to one place. In this article, we’ll dive into all the specifics that you’re missing with your Kajabi course school and how a Kajabi alternative, like Social Fox, can help multi-passionate course creators build and scale their brands with ease!
Now don’t get us wrong, Kajabi does courses really well. They built a business catering to course creators so you know their platform will function well for that purpose… but they aren’t the only ones that do course hosting well. In fact other Kajabi alternatives have very similar course school setups, even down to the look and feel of the software. The difference is that in other multi-purpose platforms you can get more than just a course school.
Kajabi looks at course creation through the lens of delivering digital assets to your students, with some added marketing functionality. The benefit of switching to a Kajabi alternative that’s marketing forward, like Social Fox, is that you get an expanded marketing toolkit. As you know, if you’ve been in the course creation game for even a short time, unfortunately it doesn’t really matter how great your course is, it all comes down to how well your course is marketed.
As you can imagine, there are serious benefits of having all your marketing efforts housed under one platform [and under one login] especially as a multi-passionate course creator. If you want to branch out to digital products, no need to go through the process and integration nightmare of setting up a Stan store, or listing things on Etsy, you can do it with your all-in-one software. Want to start running ads to some of your offers? No problem, your paid marketing efforts are visible through your all-in-one marketing platform as well, so you can see at a glance where to put your money, effort, and most importantly, your time.
These benefits are great, but probably the most important is the ability an all-in-one marketing Kajabi alternative has to streamline your efforts. You can create automations to retarget people who didn’t complete the checkout process, engage with your social media leads, send reminders to students to start their next course module, invite students to your new webinar, or send them a link to your calendar to book an appointment with you.
By having your whole marketing ecosystem integrated and at your fingertips, the follow up for your offers becomes effortless with the help of expanded business automation capabilities. If you’re new to business automations, we’ve put together the top automations that we think all businesses should have here.
As with course platforms, it’s important to know that not all marketing platforms are created equal. They vary greatly with not only their functionality and price, but also their support and community options available. For us at Social Fox, we know that a marketing platform is really only as good as the support you have available, so we place an emphasis on making sure that our members are supported and know where to go to have their questions answered. For the full breakdown of our support options [and to see how Social Fox’s functionality stacks up as a Kajabi alternative] be sure to check out our full comparison breakdown at the end of this post.
When looking at Social Fox as a Kajabi alternative one of the main areas where you can see expanded functionality is within the native marketing tools. Social Fox, like Kajabi, offers website hosting, but unlike Kajabi, we don’t limit the number of domains, websites, funnels, or even contacts allowed in your account. Because we don’t place these limitations on our users, the multi-passionate business owner can have multiple streams of income all under one roof without the headache of having to integrate outside softwares in order to make it happen, or pay extra as their email list grows.
Whether you primarily use organic or paid marketing to promote your course, or other offers, Social Fox provides a hub to keep track of all your marketing efforts. You can easily link your social media accounts and not only schedule posts, but also communicate directly with your social media leads in their DMs or Facebook Messenger streams, directly from your Social Fox account. Since these integrations are core to our software, we also provide the ability to build message reply automations for social media channels so you can, quite literally, nurture your leads while you sleep.
If part of your marketing strategy consists of paid ads, don’t worry, we haven’t left you out. Keep track of your Facebook or Google ads campaigns directly from your Social Fox dashboard so you have a finger on the pulse of your lead generation at all times, and in one place. With our contact relationship management (CRM) functionality, you can then target specific subsets or audiences of your ads with segmented email marketing to increase your conversions.
Additional native features like calendar management, course hosting [of course!], email management, funnel and website templates, blog functionality, and sales pipelines expand the usability of Social Fox to be a truly all-in-one marketing system. And because all these features are native to our platform, we have robust business automations to back them up and keep your business processes running, even on the days when you’re not working.
If you’re curious about the actual look and feel of our course school, we think you’ll find it to be intuitive and easy to use. For a peak at the creator and student course interface, be sure to check out this post.
If you take course creators down to their base drive, they’re creative professionals. Especially if you’re a solopreneur, you’re not only responsible for the course content, you’re also the marketing director, graphic designer, customer relations manager, and student support system. As someone with a creative drive, you deserve the ability to not only be a course creator, but the room to explore other options and income streams and add those to your business in a simple and effective way. This is what Social Fox can do.
Social Fox gives you the freedom to explore those other options and the ease to seamlessly add them to your existing business offerings. For our multi-passionate friends out there, the flexibility that comes from utilizing an all-in-one marketing software can’t be undersold.
Social Fox is also designed to help users build their sales funnels, zero in on their marketing strategies, and scale their businesses to achieve the work-life balance they’ve been dreaming of. We know the most important part of a business isn’t the bottom line, or even the number of conversions, it’s the business owner, because without you, your business wouldn’t exist.
Still not sure? We’d love to get you on our calendar for a free demo call so you can see exactly what Social Fox can do for you and your business. Jump on our calendar here and we’ll show you why an all-in-one marketing system is your next best step as a multi-passionate course creator.
and ultimately be your business growth partner!
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